|
Chickens, we can un-teach them. Start by going out to meet them. Earn their trust by taking the time to get to know them and by offering a free and thorough review of their insurance program. They'll still squint, so back up your commitment by helping them before they become clients. Become active in the community, give your best ideas away using newsletters, workshops, and seminars, and keep treating each one like a person rather than a policy. Go and find them, earn their trust, live long and prosper.
So, my fellow chickens, can we say goodbye to the bad guy? *
The author
Scott Primiano is the founding partner of Polestar Performance Programs, Inc., an industry leader in agency and carrier management training and consulting programs (www.gopolestar.com). He is nationally recognized for his inspiring and effective approach to producer and underwriter professional development.
3 4
|
