Similar in scope to our Agency Performance Development Program, the Integrated Marketing and Communications Development Program (IMC) is designed for agencies that need everything and prefer to jump start the program by conducting all three phases of the integration simultaneously. This hybrid agency development model is most often selected by smaller agencies that have a simplified infrastructure and are in need of outsourced marketing, communications, and sales management assistance. During the IMC program, we not only assess, design, and train the cross-functional model; we actually supply the outsourced implementation and monitoring services necessary to manage the program.
