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Novel as the approach might appear, our process is based on thirteen years of functional, hands-on field experience. The Authors of the model are the owners of Banner Polestar, the premier industry strategic marketing and performance development training group that has been actively training, testing, and refining every aspect of each process described in the program and has documented the results of participating clients, as follows:
- 20%-40% increases in annualized revenue from increases in production.
- 10% improvement in client retention from the proactive client service strategy.
- Dramatic boosts in efficiency from the priority management program.
- Recognizable improvements in morale, teamwork, quality, and culture.
- Unprecedented accountability for results from the personalized growth program.
- Focuses on the unique needs of the agency and provides personalized, progressive, reality-based, growth strategies that are customized to exactly fit their developmental needs.
- Facilitates a behavioral transition to establish and achieve higher-level business and personal objectives, opening doors to new opportunities never before considered appropriate or possible.
- Develops a plan to improve personal attitudes and sustained results.
Prior to 2001, the worst year for the insurance industry in memory, the need for a dramatic shift in operating philosophies and business practices was clearly understood by top performing agencies. They recognized that the effects of a prolonged soft market caused many in the industry to discard sound underwriting practices and principled marketing strategies in favor of simply under-cutting rates and buying a place in the market. Their determination to reinvent their business models and their foresight is reflected in the historical success of this agency program. The difference between now and then, however, is the speed under which the transformation must take place and the significant consequences that are inevitable for those that can’t or won’t change. In short, The Agency Performance Development Program strategy is no longer just the right thing to do; it is the required thing to do.
The Agency Performance Development Program is not another “how to” program about the process of selling and servicing “products”. There are already too many marketing gimmicks and training programs available that offer a variety of impractical selling methods and service gimmicks. None of them effectively weigh-in with any remedies for the real-life, day-to-day struggles of the professionals within the Insurance Industry.
Compared to such programs, The Agency Performance Development Program is a radical departure. It is a “hands-on” process that is designed to bring both topics (methods and motivation) together in the context of the down-to-earth reality experienced by the average producer, account executive, agency principal, and customer service representative. It is an insider’s guide for survival and achievement within an industry that is rapidly redefining itself.
The advantages of our program transcend the ranks of principals, producers, and service providers. Although the course has been designed primarily for those directly involved with marketing, selling, and servicing insurance programs; experience with on-site training has proven that exposing the entire organization to these concepts has sparked some surprising results. Most non-service and non-sales people find the material quite easy to adapt to their situations and almost all of them undergo a positive transformation.
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