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 The
funding requirement will be determined by the number of training
days needed to implement your program and by the extent of
your strategic marketing and communications needs. Upon completion
of our agency assessment, we will be able to provide you with
firm pricing for the training. The marketing and communications
portion of the assessment will enable us to analyze your market
position, operating culture, agency identity, differentiating
factors, brand, and capability.
We will use this information to provide our recommendations for integrating the training program with a strategic marketing and communications plan that will efficiently and effectively position your agency, your message, and your people for maximum impact. This cross functional approach to agency performance improvement will provide us with an agency blueprint for the alignment of agency behaviors with agency objectives.
Although the funding requirement for your program will vary depending upon our design scheme, I can offer you a reasonable estimate of the program costs assuming that this is a “typical” engagement. Our consulting and development program has three levels of engagement, as follows:
- An agency assessment is conducted by the Polestar team with
your team at your location. Upon completion of the assessment,
we will provide you with a detailed report containing our
findings and recommendations along with a comprehensive
implementation schedule and program management plan.
Estimated funding requirement: $5,000
- A six-session, six-month, custom-developed consulting, training, and performance coaching program that includes unlimited “lifetime” use of our online coaching center. The quoted fee includes all training program design work, materials, in-person and on-line coaching, travel time, and unlimited “lifetime” use of our online coaching center. Estimated funding requirement: $20,000
- The development and integration of your cross-functional marketing and communications program. The extent of this program cannot be determined at this early juncture and the funding requirement will be determined by the depth and breadth of the recommended program. This information will be submitted for your review upon completion of the agency assessment.
The most common payment arrangement used by our clients is to amortize the program fee over the duration of the program. For a six-month program, the fee is billed in six equal monthly installments. We do request a 10% deposit in advance to cover the cost of development and to guarantee the scheduled training dates.
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