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Program Outline: A sample UPDP Curriculum

Session I - Introduction: What Market are we in?

  • Navigating the Industry’s “Transition” - causes, constraints, and effects of the soft market, hard market, and everything in between.
  • A new strategy for a new Insurance Era – converting carrier/agency relationships into value-driven partnerships.
  • Rising above the rest – breaking through presumptions, stereotypes, and conventional “wisdom” while rejuvenating your entrepreneurial spirit.
  • Effective Agency Management Planning – differentiation, opportunity selection, agency segmentation, and driving uncommon value.

Key Discussion Points:

  1. Characteristics of the current market
  2. Shift in focus from policy/price to people/relationship
  3. Intro to service/sales cycle
  4. Segmentation strategies
  5. Investing time with agents that are worthy
  6. Definition and selection of High Payoff Activities
  7. Visibility and Viability with Key Agents
  8. Developing a personal goals program

Session II - Building a Personal & Professional

Performance Plan

  • Establish well-defined, measurable, professional objectives for production, retention, profitability, and personal efficiency.
  • Determine short and long term personal objectives for career, health and fitness, family life, hobbies and interests, finances, etc. Formulate a detailed and manageable personal development plan to achieve these objectives.
  • Create specific accountabilities and establish measurable performance benchmarks to stay consistent and on track.

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Underwriting Performance Development Program
Producer Development Training Program 2005
Integrated Marketing & Communications
Agency Relationship Mapping
Stepping Up - Integrated Presentation and Negotiation Skills
Beyond Expectations
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